Solution driven marketing can reshape a firm’s view from product or money focus to customer-needs’ focus. Solution driven marketing applies to every organization—profit, and not for profit. A key challenge is to change customers’ wants to valuable needs. In the long run, this will provide significant value to the firm, too. Solution driven marketing has four […]
Are university or college students customers of their institutions (subsequent references to college include university)? I am not referring to a student-as-customer’s movement that attempts to hike revenues by lowering standards and pandering students. That approach merely compromises the college’s mission, vision, and values while enabling entitlement-minded students; I disagree with it. Instead, I refer to […]
A positive brand perception is an important goal of many successful organizations. They understand that their brands are emotional links with customers. The deeper the link, the stronger the brand perception. Brands are belief systems, not marketing tools. Many people think of the logo as the brand. However, the logo merely is the image that conjures […]
Christians, don’t integrate faith and business. Don’t integrate faith and anything. Live as followers of Messiah where you are. Business is having the right people in the right slots headed in the right direction. It is all about people. Business is the largest mission field available to Christians, at home and abroad. Besides, it is the only […]
Your decision making process is more important to a successful result than your analyses to prove the validity of a decision. That’s what research shows consistently. How do you decide? Do you follow a predictable process or do you let your emotions or situations lead you? My research suggests we let circumstances direct us, unwittingly. That’s why […]
What does stewardship mean today for businesses? Since the Great Recession, executives have become more aware of their fiduciary responsibilities. Nowadays, there is greater protection for shareholders. Still, we have a long way to go for effective stewardship to be pervasive in organizations.
The late management guru, scholar, and author, Peter Drucker said, “The purpose of a business is to create a customer.” No customers, no business; no students, no school; no sports fans, no stadium! It’s that simple. If we believe this, why is poor customer service pervasive?
On January 15, Target Corporation’s (Target) new CEO, Brian Cornell, announced the closing of its Canadian operations. This misadventure will affect 17,600 workers and cost shareholders over $6 billion pretax.
As a small business owner you have the joy of being your own boss; but this brings responsibility for the entire business. Unless you pause regularly to examine how you are doing, you can burn out emotionally, mentally, spiritually, and financially. And this happens gradually.