Research Projects

 


Are Students their Universities or Colleges’ Customers

Academic research on this subject tends to view it as a “movement.” That research focusses either on universities that adopt this approach to increase income, or students desiring this alternative to lower colleges’ standards. Both are wrong reasons to evaluate this matter. It’s time we understand that treating college students as customers is not a movement, but a legitimate way for universities to operate. Treating college students as customers means providing the best possible infrastructure for them to learn and grow. It does not mean pandering to politically correct, entitled, and victim behaviours. Colleges that understand this and treat students like customers will develop a sustainable competitive advantage. Read more...