Effective Decision Making Needs A Reliable Process

Decision making is both an art and a science. The science tries to analyze all information, while the art attempts to produce divergent, innovative solutions. Making a good decision based on logic alone can be comforting. However, we can’t rely on logic only, as using some creativity in the decision making process often produces good, non-obvious outcomes. Still, whichever approach […]

Read More

University Leaders in North America abandoned Their Role 

Why aren’t university leaders leading? They are allowing students to push insane, bizarre, politically correct ideas on everyone in their universities (and colleges). To be sure, university leaders must be careful not to dismiss as political correctness (PC), valid responses by particular groups to subliminal, unconscious, biased behaviors. Racism and sexism are pervasive in society, and sometimes folks aren’t conscious of […]

Read More

6 Steps to Improve Financial Savvy Before Leaving College

Students should aim to improve their financial knowledge before graduating from college. Otherwise, they will succumb to temptations and live in bondage to debt. Further, debt will prevent them from pursuing projects and activities later in life. Not only does debt create a financial burden, it generates emotional stress that can stymie an entire family. It is […]

Read More

Solution-Driven Marketing Themes 

Solution-driven marketing can reshape a firm’s view from product or money focus to  customer-needs’ focus. Solution-driven marketing applies to every organization—profit, and not for profit. A key challenge is to change customers’ wants to valuable needs. In the long run, this will provide significant value to the firm, too. Solution-Driven Marketing Has Four Distinct Parts First, […]

Read More

Are Students their Universities or Colleges’ Customers

Are university or college students customers of their institutions (subsequently I refer to college and university interchangeably)? I am not referring to a student-as-customer’s movement that attempts to hike revenues by lowering standards and pandering students. That approach merely compromises the college’s mission, vision, and values while enabling entitlement-minded students; I disagree with it. Instead, I […]

Read More