Profit is Legitimate and Should be Encouraged

Profit is legitimate. Unlike governments, businesses need profits to survive. Let’s look at how profits originate using two fictitious companies, Bensons Ltd, and Drummond’s Inc.

Bensons Ltd is established and growing. Drummond Inc is new, trying to secure long term customers, and chose not to pay a return to its owners. Still, the government taxed it even though it needs those funds to reinvest to strengthen its business.

Each company needs to make a profit to continue competitively. At a minimum, it must cover its costs. But in the long run, it needs to pay a return to its owners, keep funds to reinvest to modernize, create jobs, research, and so on. That’s why a business needs to ensure it has sufficient margin to cover all its costs and has enough left to invest and provide for its future. In short, profit is legitimate.



Computation of Retained Profit

Bensons LtdDrummond Inc
 Sales: revenues from goods and services sold$‎ 10,000$‎ 10,000
MinusCost of Sales: cost incurred to produce and sell goods and services$‎ 7,500$‎ 9,000
EqualsGross Profit (margin)$‎ 2,500$‎ 1,000
MinusTaxes 30%$‎ 750$‎ 300
EqualsProfit after taxes$‎ 1,750$‎ 700
MinusDividend to owners 20%$‎ 350$‎ 0
EqualsRetained profit available to reinvest$‎ 1,400$‎ 700

Profit is Legitimate

Sales are straight forward; it’s what customers will pay for a company’s services and products. It’s unusual to have a monopoly where you (the business) can charge customers whatever you decide. Ultimately, the market will decide prices. Do governments understand this?

You do not control prices for your products, but eventually, you control inputs that make up your cost of sales: employee compensation and benefits, energy, materials, utilities, rent, transportation, and so on. When governments and unions wittingly or unwittingly force-up a business’ costs, often, the company can’t pass on price increases, so it has to reduce its inputs. Regrettably, the first item cut most often is compensation and benefits, which means laying off employees. Chopping employees remuneration and laying off some workers is the wrong way to go. A firm’s greatest asset is its people, and it should treat them fairly.

Profit is Legitimate
Profit is Legitimate

We see effects of a forced cost increase in a mandated hike in the minimum wage. It seems like the right thing to do, but unfortunately, it forces several small business owners to either cut their costs—usually people lose jobs—or close. Sometimes, the small business owner can pass on the cost to the consumer. However, in each scenario the people whom the increased minimum wage should help get hurt. I believe business should pay its employees well; however, in the process, we must ensure small businesses can survive these increases. Otherwise, they can’t provide jobs–another reason, profit is legitimate.

Profit is Legitimate as a Return on Investment

Occasionally, to survive, a business decides to transfer its production to locations with lower labour costs, and unions nonexistent, or less antagonistic. Outsourcing is unpopular, but sometimes a firm has to do it to remain alive. In the long run, the choice is simple: stay where you are and lose customers because you can’t compete, or go elsewhere while ensuring you treat employees fairly.

Profits represent returns on funds invested in an entity or business venture, while interest is a return on funds deposited with a financial or other entity. Society accepts interest income as legitimate, but not profits. Many people do not believe profit is reasonable. Why? People associate profits with large corporations where several inept, highly overpaid executives in the major public corporations do lousy jobs. These CEOs cause their businesses to destroy wealth. Steven Clifford in his book, The CEO Pay Machine: How It Trashes America and How to Stop It, says, “Many studies have concluded that high CEO-to-worker-pay ratios lower morale and company performance. … this is as surprising as studies that reveal that the Pacific Ocean is actually full of water.”

We must change how we compensate CEO’s and remove the overpaid, greedy ones who present a false picture of business. Happily, they are a minority.

How Much Legitimate Profit is Enough

The question then becomes, how much profit is legitimate–enough? I could present sophisticated analyses to show the cost of different forms of capital and how we could answer that question technically. However, that’s outside the scope of this blog. For our purposes, I suggest a “fair” profit arises after the business owner provides for at least these items from revenues:Proper compensation and benefits to its employees

  1. Adequate health and safety arrangements for employees
  2. Proper stewardship of assets used in the business to earn income, and steward the environment
  3. Future development of the business
  4. Adequate funds to deal with business cycles to mitigate or prevent lay offs at the bottom of the cycle.

I can hear the reaction: “These are highly subjective!” Yes, they are. That’s why executives need to engender trust through transparency dealing with employees, and unions, where they exist. Each situation is different, and businesses should address each separately using those five principles. They provide the basis for fair employee treatment and should be nonnegotiable. They are the right things to do. Don’t cut them when times get tough!

In bad times, it’s the profit that’s eroded. And in good times, it’s the profit that’s increased. That’s fair; owners take risks in tough times and benefit disproportionately in good times. However, they must treat employees as they would others to treat them. The resulting balance from revenues should allow the owner a competitive return for her invested capital. Surely, a reasonable profit is legitimate.

(c) 2017 Michel A. Bell

Excerpts from Michel’s soon to be published book, Business Simplified.

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Michel A. Bell

Michel A. Bell is a former senior business executive, author of seven books — including his first children's book published in 2022 — speaker, and adjunct professor of business administration at Briercrest College and Seminary. Michel is a Fellow of the Chartered Certified Accountants (UK), holds a Masters of Science in management degree from Massachusetts Institute of Technology and a Doctor of Business Administration honoris causa from Briercrest College and Seminary. He is founder and president of Managing God's Money™ and Stewarding God's Resources.

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